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Frequently Asked Questions
What Should I Validate First?
Start with one known click-to-conversion journey. Confirm the campaign context, event, timestamp and value before testing more complicated scenarios.
Why Can Two Reports Disagree?
Attribution windows, models, timezones, identity rules, invalid-traffic filters and conversion definitions can all create legitimate differences.
When Is Dedicated Tracking Software Useful?
It becomes more valuable as you add paid traffic sources, multiple conversion systems, longer customer journeys or a need for independent cross-channel reporting.